Industry analysis is not only important but also fundamental in the investment process. However, many people are confused about where to start and what to focus when conducting industry analysis. We will write several blog posts about how do an effective industry analysis, which includes Macro-economic analysis, industry analysis and company analysis, which is in effect a top down approach to evaluate an industry and a company.
We will start with PEST macro-economic analysis and work out way down.
Let us know in the comments if you have any questions.